# SmartReply > SmartReply is an AI social media reply, moderation, support, and sales automation platform for ecommerce brands. Canonical website: https://smartreply.io/ Product: https://smartreply.io/social-ai Pricing: https://smartreply.io/pricing Blog: https://smartreply.io/blog Sitemap: https://smartreply.io/sitemap.xml SmartReply automates public comments, direct messages, customer questions, and moderation across Facebook, Instagram, TikTok, TikTok Shop, YouTube, Google Reviews, and ecommerce storefronts. It can use connected Shopify product and order context to answer questions and recommend products. Human approval and escalation controls are available for conversations that should not be handled automatically.