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LazyTan / Self tanning

Leaving routine social replies covered while the founder steps away

LazyTan wanted repeat product questions answered and comments managed without the founder checking every conversation.

First day review

private replies reviewed during the first day walkthrough
10
of comments hidden in the early account snapshot
13%

What they came to us for

LazyTan repeatedly received the same product questions, including questions about distribution and whether the product felt sticky. The founder also wanted help managing unwanted comments on ads.

With a two week holiday approaching, he needed those conversations covered without putting social media checks on his travel schedule.

How they used SmartReply

LazyTan used SmartReply to answer routine questions, send private replies, and moderate comments. In the walkthrough, the founder checked the answers and their tone, including the agent’s use of Australian phrasing.

The review also covered cases where the agent liked a comment instead of replying and stopped responding when someone asked to be left alone. TikTok and a website chatbot were discussed as possible next steps, rather than results already achieved.

What changed

The founder said the private replies had the right tone and answers. He described finding that comments on his Meta ads had already been dealt with when he checked them.

The early account snapshot included 10 private replies and 13% of comments hidden. He said the coverage gave him peace of mind ahead of his holiday. The video was a first day review, so it does not establish a longer term savings or revenue result.

“The tone was right, the answer was right.”
Connor
Founder, LazyTan

Sources and context

Adapted from the recorded LazyTan customer review. Store performance comparisons reflect the reviewed period and do not isolate SmartReply’s effect. Features described reflect the recording.

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