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Love on Haight / Apparel

Finding a consistent way to keep up with customers

Love on Haight replaced an expensive, inconsistent manual workflow with ongoing replies that fit the shop’s personality.

Six month customer review

increase in conversations shown for the last seven days
200%
increase in comments shown for the same seven days
400%

What they came to us for

Love on Haight, a custom apparel shop in San Francisco, needed someone to keep up with its social conversations. Sunshine said paying a person to do the work was expensive, and finding someone who would do it consistently was difficult.

She searched for another way to handle that workload. The goal was dependable attention to customers at a cost that made sense for the business.

How they used SmartReply

The shop used SmartReply for social comment replies. In the review, the team looked at responses about colorful shirts and checked whether the language sounded natural for the brand.

They also reviewed a partnership inquiry that had been directed to the appropriate email contact. That gave the shop a way to keep routine conversation moving while directing other requests to the right person.

What changed

Sunshine said the service had saved money and helped her stay on top of things. She had also recommended SmartReply to several other people.

During the review, the dashboard showed conversations up 200% and comments up 400% over the last seven days. Those figures describe increased conversation volume in that reporting window. They are not six month growth figures or a measure of revenue generated by SmartReply.

“I feel like it's really saved me money as well as be able to be on top of things.”
Sunshine
Customer, Love on Haight, Love on Haight

Sources and context

Adapted from the recorded Love on Haight customer review. Store performance comparisons reflect the reviewed period and do not isolate SmartReply’s effect. Features described reflect the recording.

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